Our Affiliate AltaMed Health Services talks about their innovative new public education web series
By David Castillo, Senior Digital Content Manager, NCLR
Talking about sex and sexuality is not always easy to do, especially if you belong to a community that too often avoids having such conversations at all. But we have to talk about it if we are going to tackle the health problems that can stem from unsafe sexual behavior and a general lack of information. That is exactly what the makers of the new web series Sin Vergüenza have attempted to do. Sin Vergüenza a telenovela centered on a family, comprising Adriana, the wife and mother, Cesar, the husband and father, Esther, the abuela, Enrique, the son, and Christina, the daughter. And they all happen to be dealing with the pitfalls of sex, relationships, and sexually transmitted diseases.
Not long ago, our California-based Affiliate, AltaMed Health Services, noticed an unsettling trend among their patients: a lack of information about sex and STDs, and a penchant for dodging conversations about them. With Sin Vergüenza, AltaMed set out to educate the Latino community about the role of HIV/AIDS and STDs in our community. But this would not be just any educational public service campaign. Those are plentiful, and indeed AltaMed has even created some of their own. No, the challenge for the AltaMed team was to create a series that would be educational and at the same time highly engaging and entertaining.